Developed SEO processes from the ground up for Xord and all its ventures. Setting up
reporting, building and managing a team. Created the visibility audit, a proprietary website
analysis auditing influential layers of a business’s online presence, covering technical SEO,
backlinks, competitors, keywords and conversions.
- Ranked website on top of Google globally for its niche keywords driving 110% organic growth of the website
- Drove the technical SEO strategy, pre and post-migration QA of migrations + redesigns thrice since working in the company
- Recovered the website fully from Japanese keywords hack getting around 450k pages deindexed and clearing spam URLs from the website
- Automated digital processes by using Zapier for Xord and all its sub-companies
- Created automated Data Studio reports using data from GA4, GSC, SEMRush, BigQuery, Supermetrics, and more
- Performed both Technical and Content audits of client sites using Screaming Frog, Sitebulb, and DeepCrawl
- Used a high level of acumen leveraging analytics, web crawling data and SEO keyword tools to develop insights that compel business action (Google Analytics, Search Console, SpyFu, Moz, Majestic, SEMRush, Ahrefs, Screaming Frog, etc.)
- Worked within several project management systems including Jira, Asana, ClickUp, Trello and AirTable for content operations using different methodologies including Agile.
- Developed an Answer Box/ Featured Snippet strategy to help clients rank in position “0” for 30+ term